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Dec 03, 2025
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HRI 233聽-聽Meeting and Exhibition Marketing (3 CR.)
Examines all the major marketing tools used to attract attendees to an event, promote seminar attendance, and sell booth space to exhibitors at a trade show or exposition. Concentrates on the fundamentals of marketing that will enable the meeting manager to practice a total marketing approach including research, planning, budgeting, direct mail, advertising, public relations, direct selling, and sales promotion. Lecture 3 hours per week.
Prerequisite(s): HRI 229 聽or meeting planning experience.
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