College Catalog Programs of Study 2013-2014

MARKETING

 

Associate of Applied Science Degree

Offered through AN

Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, social media marketing specialist, and human resource manager.

Transfer Information:  Transfer is not the primary purpose of an A.A.S. program, but 91³Ô¹Ï has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their academic advisor early in their program.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

Two Years Credits
1st Semester
BUS 100 3
ENG 111 3
  3
2PED 116 1
Total   17
2nd Semester
BUS 125 3
MKT 200 3
MKT 282 3
Total   18
3rd Semester
ACC 211 3
MKT 216 3
MKT 284 3
5CST 110 3
MKT 215 3
2PED/RPK Elective 1
Total   16
Total credits for the Marketing A.A.S.=66

1 Students considering transfer may take ECO 201 or ECO 202 after consulting with an academic advisor.

2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.

3 May substitute ENG 116 or ENG 125 with the advice of a counselor or academic advisor.

4 See economics, geography, history, political science, psychology, or sociology (including anthropology) courses listed under General Education Electives.

5 May substitute CST 227.

6 See humanities/fine arts courses listed under General Education Electives.